We Build Really Good Websites
At Propel Optimize, we believe a beautiful, optimized website is the cornerstone to your business, and we're committed to bringing your vision to reality. We don't settle for "good enough," owning the process from concept to launch to ongoing maintenance. Let us handle your website so you can focus on your passions.
Web Design and SEO in Pittsburgh PA
Propel Optimize was conceived in 2020 when Katie built her first website. It sparked a love of all thing "web" - from building sites to learning how to make them more visible on search engines to writing content. After several years pursuing this passion professionally and freelancing to grow her skills, Katie created Propel Optimize to centralize her thriving operation.
We build really good websites because you have really good stories worth sharing. Each site represents a key piece of your community, years of your passion and energy, and a deep love for what you do. We're excited to partner with you to help start, grow, and thrive in your online presence!
Propel (verb) - To Drive Something Forward
No matter your business, we believe a strong online strategy is the key to growth. However, we know that many small operations lack the knowledge, time, or resources to leverage their websites well. We drive your business forward through your website, freeing you to continue doing what you do best.
Optimize (verb) - To Efficiently Utilize Opportunities & Resources
Your bottom line is our top priority, and we strive to make our services flexible to accomodate your budget. But beyond that, we weave efficiency in every aspect of our services. From clear communication to using your existing resources in your website, we optimize the entire process to make it simple, easy, and aligned to your business.
Nice to Meet You!
From the day I learned to build my first website, I knew I wanted to use this skill to help people who help people.
Whether you're a nonprofit, small business, work a trade, or offer individual services, you are an integral piece of your community that a corporation can't replicate. Living in an area teeming with small business and a thriving "Shop Local" culture, I've been blessed to see how community supports dreamers, and I strive to connect to that community in everything Propel Optimize does. I genuinely care for my clients and their ambitions - great and small - and it's my mission to help them become seen, known, and impactful.
Thank you for everything you bring to your community! Let's move forward together.
- Katie McCaslin
We Help People Who Help People
We believe that the primary things standing in the way of success for non-corporate operations are visibility and time. Often, our clients wear a thousand different hats to keep their business running smoothly. Let us do what we love, so you can keep doing what you love.
Small Businesses
We know you wear a lot of different hats, and web designer wasn't one you planned to don when you first started. Let us do what we love so you can keep doing what you love.
Nonprofits
Your mission is important, and we want to be part of it. Our websites can raise awareness, showcase events, tell stories, and integrate with your donor management system.
Contractors
You rely on word of mouth for your marketing, but a website adds legitimacy to your services with photos, online reviews, and service details for potential new clients
Entrepreneurs
Whether you're a freelancer, an artist, or trying to start a business, we're here to help! We can build a stunning portfolio or an online store to share your work with the world.
See the Propel Optimize Impact
Katie handles everything professionally but with that personal experience that you only get visiting a small town diner. She’s helped me generate over 100+ leads in my first year of business in a rural town for my flight training business. She helped me rank #1 on google for multiple search terms and continues to give me advice and help when I ask.
I’ve now used her for several other projects and I can’t tell you how happy I am that I used her for my SEO work. She even gave me a personal SEO manual so I can learn how to do some of the work myself building my confidence and skills. From advice to a suite of services Katie does it all and I couldn’t recommend her more.
Our Values
The Propel Promise
Our values can be summed up by the ever-popular K.I.S.S. rule: "Keep It Simple, Stupid." We believe that the best partnership is personal, built on trust, and places quality above all. From consulation to launch, we promise to put you first, meet you where you are, and help you get where you want to go.
People First
We want to know you and your business - why you started it and where you want to go.
No Hide & Seek
You will never be blindsided by a hidden fee or clause. We communicate clearly from day 1 and will not dodge your questions.
Knowledge Is Power
We strive to help you understand everything we do, empowering you to take ownership of your site.
No Hostages
We will never handcuff you to our business by making things too complicated for you to understand. In fact, we create customized handbooks so you can do it all yourself.
Let's Build Something Great
Fill out the form below with your name, email address, and a brief description of your project, and we'll be in touch to discuss it!